PROJECT OVERVIEW
I served as Creative Lead for Automoto AR (Augmented Reality) Postcards, featuring original artwork provided by Curb, for the 2016 Automoto Film Festival. The cards are a unique mobile experience based on Dassault Systemes, 3DEXCITE Reality Generator application - a unique approach to marketing materials and communication, which artfully blends the physical and the virtual.
CONCEPTS
CONCEPT BAJA BEETLE: Inspired by heritage Carrera Panamericana footage…and the camp music that accompanied it.
CONCEPT CEVERT: A High Stakes Formula 1 Experience
Clouds streak, road twists below with audio bits of frantic engine revs and tire screeching
CONCEPT FORD GT40 LEMANS: ‘It’s An All American Win!’
‘It’s an All American Win!’ Animation of the GT40 racing to the finish line to its 1969 Le Mans Victory- accompanied with classic audio from the race itself
Concept F40 Hoon: Homage to Afterburner
Anime-style acceleration effects- ‘Sonic Boom’ peel out graphics, including tire smoke, taillights and rear wing.